Strategizer: How to sell more donuts (and other stuff)
Find your most profitable target keywords. Plan your search marketing actions. Report and monitor your site's results.
• Increase your productivity
Target keyword niches (groups of keywords) instead of single phrases.
• Find your target keyword niches
Strategizer will automatically find your site’s most profitable target keyword niches.
• Plan your PPC and organic campaigns
Strategizer will automatically suggest a series of actions for each of your target keyword niches.
• Report and monitor your results
Strategizer provides trend reports and graphs showing your site’s visit numbers and response rates for all your target keyword niches.
• See estimates of keywords popularity
Find out how often keywords are searched with before investing in them.
• See Google's estimates of seasonal trends in popularity
Check trends and seasonal use of keywords before investing in them.
• Discover your site’s market share of target keywords
What % of target keywords' searches come to your site (clients love these reports).
• Identify the opportunity each target keyword niche offers your site
Compare the opportunity of different target keyword niches with easy to read bar charts.
Strategizer uses the amazing power of keyword niches to find your site’s very best money-making keywords. Strategizer then shows you how to use the long tail of search to work at the scale required to sell serious amounts of donuts! (Or whatever it is your site sells).
A keyword niche is a group of keywords containing one seed keyword phrase. For example, the chocolate donut keyword niche includes keywords containing chocolate donut - like chocolate glazed donuts and chocolate filled donut.
Strategizer goes beyond traditional keyword research
Traditional keyword research tells you how popular keywords are and how much competition there is for them. But traditional keyword research doesn’t tell you:
… if your site can beat the competition
… if your site can rank for a keyword
… if your site can convert traffic from a keyword
… which keywords your site will get most response for
Strategizer works with your Google Analytics keywords reports to answer these questions.
Site traffic analytics software such as Google Analytics is powerful but it leaves you lost in detail. It misses the big picture because it analyzes single keywords. Let's look at what that means ...
Single keywords don't bring enough sales (but keyword niches do)
Traditional keyword research and site traffic analysis both use single keywords. But single keywords rarely bring enough traffic and response. Here’s a real story with real figures (I’ve changed the names and keywords) …
Why does everyone always talk about single keywords then?
Article after article by expert after expert talks about targeting single keywords. Why is that?
Perhaps it's the limitations of old tools and being stuck in an old way of thinking - you will have seen in this article that a shift in perspective is required to think about keyword niches rather than single keywords. And where are the new tools? (Don't worry I'll get to the new tools soon.)
Then there are some search marketers who have clients with the budgets to successfully target the few single keywords that do make a lot of money. (After all, someone has to come top for auto insurance, home loan and poker). They don't need to think about the long tail. Good luck to them but that's not helping the rest of us.
Whatever their reasons, this single keyword perspective is not helpful to the vast majority of us wanting to get serious results from our websites. Here’s another example (from one of my own websites this time):
Monitoring single keywords misses the big picture. It misses the long tail and this is why single keywords are for losers.
Your analysis, your forecasting and your search marketing should target the head and the long tail - the whole body of any keyword niche.
Your focus must be on a keyword niche’s seed keyword (its head) eg, swot analysis. But you are after the long tail too. Here’s a mantra to capture that:
Target the head, exploit the tail
And here’s a method that will save you a dollar (it's the method I used before I built Strategizer with Wordtracker).
Think big, think keyword niches
When looking at your keyword reports in Google Analytics, forget the default Top 10 report. Use the keyword filter to see keywords 'containing <your keyword here>’. The filter is at the bottom of your keywords report and it looks like the image below:
You are now analyzing at scale – using keyword niches, and not just single keywords. That’s good because this is how your site works. For instance, you make a page about donuts and you make sales for those searching not just with donuts, but with all kinds of keywords containing donuts, such as chocolate donuts and glazed chocolate donuts.
These keyword-filtered results are fantastic. You can use them to find your most responsive keyword niches. The only problem is that it takes forever to look at more than a handful of keyword niches.
My business management site gets around 100,000 visits per month from searchers using approximately 50,000 different keywords in one month. Here's an image from a Google Analytics report:
I might be out of business before I’ve filtered the results for all those different keywords, and I want to see the response rates of each niche ‘side by side’ so that I can compare them and find the best (the most responsive).
You can manually save the results of each filtered report to Excel to compare keyword niche results. This is what I‘ve been doing as a professional search marketer for nearly 10 years. It works but it can takes days to do …
… but if doing this manually sounds interesting to you then I show you how to do it here It will take a long time. Alterantively, you could save a few weeks of your life with an amazing new tool for the job ...
Strategizer tool will save you days of work by finding your site's top 2,000 keyword niches in a few minutes.
You can then sort those keyword niches by your chosen response metric - perhaps Goal Conversion Rate, Ecommerce Conversion Rate or even Visits or Bounce Rate. This will reveal your most responsive keyword niches.
For example, see the Strategizer report below (from a real ecommerce site but with the keywords changed to protect their identity). You can see on the right that the results are sorted by Ecommerce Conversion Rate (the % of visitors that bought something) ...
... these are the money keyword niches
... your most profitable keyword niches
... they are big enough to make a profit with because they are keyword niches and not single keywords.
Plus (and this is my favorite bit) if you currently get traffic and response from a keyword niche then getting more is easy because you are already beating the competition :)
Above you can see that as well as showing your site's most valuable keyword niches, Strategizer also shows you:
• Each niche's size (see Niche Size column in report above). This is an estimate of the total number of searches made on Google with keywords in your niches.
• Your site's share of the Niche Size (searches). See % Market Share in report above.
• Google's estimates of trends in demand for the same keyword niches, shown in Google Insights graphs.
• Your site's position on Google's results pages for up to 100 keywords, tracked over time in graphs.
This shows you the potential each keyword niche offers your site and therefore how much effort each niche deserves.
Top tip: for those of you working with clients: Strategizer uses the Niche Size and Market Share columns above to make Opportunity graphs you can use to show clients the potential of further PPC and organic search work.
Strategy can quickly become action - the Actions view gives you detailed actions to follow for each of your target keywords and a guide for your PPC.
Find and compare your sites’ top 2,000 keyword niches in minutes with Strategizer.
Then use search marketing to target the most responsive keyword niches Strategizer has found.
Strategizer will advise on the tactics you can use to get more response from those keyword niches.
Please note that for Strategizer to work you must have Google Analytics installed on a website that already receives organic non-paid traffic.
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Strategizer is a trading name of (and fully owned and developed by):
Alban Publishing Ltd